The book retailer will get when purchasing a book usually a standard bookmark gift. But are you really a book devourer then you obviously can not do without your personal bookmark, and what could be more fun than to put it together yourself. You can with this complete package. Equipped with cardboard bookmarker, from which you cut a diamond in which the specified embroidery work is inserted, then a ribbon attached and you're done! Great to have, but also great to give (whether made in kind) gift!