It began as a small project of two men with a penchant for books. The goal was to create something new, something that had a new "look and feel", an unusual shape and it had to have fresh content. In which the creators were given creative freedom, no limits and no prescribed rules. Soon they came to the idea of books in matchboxes and this through an old way of bookbinding, in concertina form (or also called concertina), letting expand into a readable story.
Thanks to their many years of experience in printing, they could innovate quickly to a matchbox MatchBoox. The logo is embossed with the hand put in the paper and then in a timeless matchbox. Thus MatchBoox born.
Then a small collection of (invited) known and emerging artists and writers were invited to make a book about their passion. After an exhibition at the Museum of Modern Art in Nimes, the National Library bought Fran Look at the collection, as well as the Museum of Modern Art in Strasbourg. After an exhibition in the Amsterdam gallery Ton de Boer MatchBoox began in the press to come. Newspapers like NRC and Volkskrant, glossies like Elle and Viva radio and TV. Then began to ask many bookstores around the MatchBoox. Meanwhile MatchBoox are also available from Port Center.