Wasgij is the English word "Jigsaw" (puzzle) spelled backwards. These puzzles are totally different from the "regular" puzzles. The packaging is a comic illustration, written by the English artist Graham Thompson. The puzzle itself, however, presents an image that shows where one of the persons on the packaging looks at.
The puzzles you have to make without the classic example in the box. Are on the back of the box (and in the box) have given a few pointers to help you get started, but then it's up to your imagination and empathy to complete the jigsaw puzzle!